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Bill Norton Creative is making it's popular website, Tacoride.com, available to local advertisers for the first time. This site is dedicated to the popular Thursday night ride on the Wabash Trace Nature Trail known as the Taco Ride. On average, the Taco Ride has approximately 800 riders per night during the late spring, summer and early fall months. However, the ride does continue year round as dedicated riders brave the colder temperatures. Tacoride.com has become the popular source for updates, information and photos about the weekly ride. The website is currently on pace to have more than 50,000 visitors to the site in 2009 and is projected to have a similar amount in 2010. The advertising opportunities that we are offering allow your business to give front page impressions for a low as 1.2-cents per visitor. Our premium opportunities are still highly affordable at 4.8-cents per visitor. Please take a few moments to explore our initial advertising pricing below. We will also work with you to create a custom package if you desire. If you are interested in advertising on Tacoride.com, please contact Bill Norton at (402) 658-1687 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it to email. If your business is trying to reach cyclists (recreational or hard-core), plus a group of people who just like to have fun, then advertising on Tacoride.com is the place for you.
Home Page - Page Peel
The monthly rate for this ad placement is $250. If you sign a 12-month agreement, a 20% discount is offered which brings the yearly total to $2,400. This a 4.8-cent rate per impression.* With an agreement of 3 months or more, Bill Norton Creative will create your ad if requested. Ads can also be swapped as requested.
Home Page Ads
Banner Placement (Example "A") The banner placement ad may not be as large of some of the other opportunities, but it is prominent because it is displayed on every page of the web site since it is built into the site header. As a result, you are visible regardless of where someone visits on the site or if they enter on a page other than the home page. This size of this ad is 275px wide by 70px high. The size of this ad can be adjusted slightly wider and higher. Due to this unique placement, only one advertiser may occupy this spot. The monthly rate for this ad is $175. This a 4.2-cent rate per impression.* Bottom Placement (Example "B") This ad placement is only displayed on the home page and is available to multiple advertisers. The size of this ad is 400px wide by 100px high. The height of this add is negotiable. The monthly rate for this ad is $75. This a 1.8-cent rate per impression.* Inset Column Placement (Example "C") This ad placement is only displayed on the home page. It can only be occupied exclusively by one advertiser. The size of this ad is 160px wide by up to 600px high. The monthly rate for this ad is $100. This a 2.4-cent rate per impression.* Right Column Larger Placement (Example "D") This ad placement is only displayed on the home page. It can be occupied by multiple advertisers. The size of this ad is 275px wide by 275px high. The height of this add is negotiable. The monthly rate for this ad is $100. This a 2.4-cent rate per impression.* Right Column Smaller Placement This ad placement is only displayed on the home page. It can be occupied by multiple advertisers. The size of this ad is 275px wide by 70px high (same size as show in example "A"). The monthly rate for this ad is $50. This a 1.2-cent rate per impression.*
Photo Page Ad
The monthly rate for this ad placement is $250. If you sign a 12-month agreement and are the first business advertising on the page, you have two options to choose from. You either select a 20% discount which brings the yearly total to $2,400 or opt for exclusivity on the page. With an agreement of 3 months or more, Bill Norton Creative will create your ad if requested. Ads can also be swapped as requested. Your ad can also link to your website or other online advertising.
Please note: - All ads can be in jpeg, png or gif format. In the gif format, ads can also be static or animated. Your ad can also link to your website or other online advertising. - Billing for advertising can be monthly, quarterly or annually.
*Based on projected 2009 total of 50,000 visitors to the site. |
The home page is the entry point for most visitors to the website and the "page peel" advertising placement is sure to catch visitor's eye. Placed in the right corner of the page, this ad peels open the first time someone visits the site. It can subsequently be opened by dragging the mouse over the corner. Because of the nature of this ad, it is exclusive to one advertiser.
There are four ad placement positions on the home page. They are of varying sizes and price points. With an agreement of 3 months or more, Bill Norton Creative will create your ad if requested. Ads can also be swapped as requested. Your ad can also link to your website or other online advertising.
The most popular pages on Tacoride.com are the photos taken throughout the year during the ride. Web statistics show that the overwhelming number of visitors to the site visit the photo pages. In addition, these pages have the longest "visit" times. As a result, advertising on the gallery home page and the individual gallery pages is a premier opportunity for your advertising.